Grateful For Recreation
WOW! What can I say about a year-long challenge to try to learn every recreational sport by living the REI brand other than it was AMAZING!
I came into my fourth year of living brands with my most adventurous attempt yet… with a list of over 80 recreational sports. This year I set out to learn a lot, and learning more than I ever bargained for was what was I received in return!
I couldn’t have asked for a better brand to try this massive adventure with, REI has been an inspiration; the REI brand is a welcome addition to my 20+ year dedication to know what it is like to live a bucket-list everyday, and now I know what it is like to open up my world a little more to the outdoors. Through REI I had my first camping experience in over 15 years, my first mountaineering attempt, my first soaring-above-the-clouds moment, the hikes and trails and backdoor days with my boys. I end this year with so many amazing memories and some sports that have now become an everlasting staple in my new life in the outdoors. My expanded wonder of our natural world, a new level of dedication to my families and the earth’s health and resources, a new appreciation for those that live and challenge themselves in the outdoors everyday… REI‘s brand brought our lives more of our world.
I might have started with recreational sports in mind, but REI taught me that the world of outdoor enjoyment is so much more than just sports and for that I will be eternally grateful.
Now get out there and EXPERIENCE your own recreational world, one breathtaking moment at a lifetime!by